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Vous êtes / Accueil / Formations commerciales en anglais et en espagnol / Selling Skills Seminar

Selling Skills Seminar

Selling to difficult customers

Une formation vente en anglais.
Cette formation vente apporte une approche complète de la vente, en allant aussi au delà des fondamentaux pour aborder des contenus innovants


Cette formation est pour vous si

  • You are operating in a highly competitive sector,
  • You want to advance further with your sales methods,
  • You are ready to take part in an intense and demanding training course.
  • You want to be trained in English.

Objectifs

  • Develop sales performance
  • Perfect sales presentations for very demanding customers
  • Master methods for pursuasion for clinching the deal

Le programme

"The secret to walking on water is knowing where the stones are." Herb COHEN

Détail de la formation

Choosing the right approach
  • Adopt an unconventional approach and stand out from your competitors from the outset,
  • Learn to create an equal-footing relationship,
  • Develop your pitch: 30 seconds to demonstrate your professionalism,
  • Answer quickly to questions customers are thinking of but do not dare to ask...
    • Individual work on each participant's approach.

Show your expertise through effective diagnosis
  • Build on lead and sales strategies,
  • Break down feedback to identify objective and subjective needs,
  • Using metaprogrammes to sales situations.
    • Each participant builds an approach strategy for their next key meeting.

Increase the impact of your presentation
  • Understand the main influential factors: the paths to decision making,
  • The effective speaking techniques to convince the most "blasé" of customers,
  • The advantages of impossible approaches.
    • Adaptation and training on sorting offerings by priority.

Be flexible when dealing with objections
  • Sharing objections encountered on a daily basis between participants,
  • How to answer humbly but firmly.
    • Adaptation and training based on a list of objections encountered by participants.

Easing gently into the subject of price
  • Limit opportunities for "negotiation" by presenting the price and conditions simply and clearly,
  • Prepare the price presentation throughout the sale process,
  • Techniques for strengthening arguments for pricing policies,
  • Dealing with objections relating to price and conditions.
    • Each participant defines factors needed to effectively present prices and conditions of sale.

Clinching the deal
  • Method for moving from consulting to closing,
  • A few boosters for closing the sale,
  • Mistakes to avoid after closure: positive, differed and negative.
    • Adaptation and training based on each participant's case.

Le consultant

Selling Skills Seminar
Nathalie LATEUR



Diplômée Ecole Supérieure de Commerce et titulaire d'un diplôme d'anglais commercial (London Chamber of Commerce & Industry), elle a d'abord fait ses armes dans la Grande Distribution en tant qu'attachée commerciale chez SONY France pendant 5 ans.

Elle choisit ensuite la vente de services en intégrant le monde du Transport et de la Logistique (Geodis, Kuehne & Nagel).

Pendant plus de 9 ans, en tant que Global Key Account Manager, elle a été  l'interlocuteur privilégié de grands noms de l'industrie Hi-Tech et Automotive sur le plan international (Thomson, Motorola, Nokia, Valeo, Faurecia,...).

Les plus

Individual performance
  • The consultant is able to challenge each participant.  Clement can organise personal trainings in the mornings or evenings, outside of seminar hours. 
  • The consultant will play the participant's client's role in their specific business segments.
  • The meeting is filmed and subject to a debriefing.
  • Each participant can therefore take a DVD of the interview with him.
Dynamics
  • The course aims to go beyond basic objectives and inject new energy into selling by making it ten times more enjoyable.
Content
  • The course aims to give a global approach to selling which goes beyond the basic principles and covers innovative issues specifically adapted to selling added value solutions.
Customisation
  • All concepts discussed are tailored to each participant's situation. The course is designed to combine both collective discussion and individual adaptation with a consultant. Participants leave with proven, customised tools for the preparation of their next key sales meeting.

Les dates

Dates des formations sur Paris

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cette formation

Selling Skills Seminar

9 participants maximum

Durée : 2 days

Investissement par participant : Prix : 1590 € HT Forfait repas : 54 € HT

Afin d'améliorer nos formations, nous utilisons la solution d'évaluation en ligne Scoreval

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