Learn about resources used by the best negotiators
Identify types of people: distributive and integrative tactics
Structure and prepare negotiations
Adopt the correct behaviour to lead discussions and the negotiation
This course does not aim at providing you with one winning solution: we want you to both defend every inch of your margins and go for a "win-win" situation, according to your case. It does give you the key to negotiate according to the type of client, to adapt your strategy and to make the right decisions.
The course clearly examines sales negotiations. Its primary aim is to help you better defend your margins.
Its second aim is to arm participants to be bold in negotiations especially in situations which seem lopsided.